Tactics
Public Relations: Plainly put, we know how to tell your story; but more importantly, we also know your story isn’t the same for everybody. After all, a feature placed in Marijuana Business Daily or the Marijuana Today Podcast is very different from a piece in the Wall Street Journal or USA Today. Depending on your goals, BWF will craft your message and then target that story pitch appropriately, either to the cannabis industry
Public Relations: Plainly put, we know how to tell your story; but more importantly, we also know your story isn’t the same for everybody. After all, a feature placed in Marijuana Business Daily or the Marijuana Today Podcast is very different from a piece in the Wall Street Journal or USA Today. Depending on your goals, BWF will craft your message and then target that story pitch appropriately, either to the cannabis industry
“echo chamber,” to mainstream media outlets or both.
“echo chamber,” to mainstream media outlets or both.
Social Media: Whether it’s developing or managing the full spectrum of this critical platform, procuring followers or simply providing content, BWF can help drive or simply support your social media strategy.
Social Media: Whether it’s developing or managing the full spectrum of this critical platform, procuring followers or simply providing content, BWF can help drive or simply support your social media strategy.
New Product Introductions: From initial concept through market saturation, BWF has the experience to handle all elements associated with product launches and ongoing promotion, from initial announcement and story generation to media tours, promotional coordination, even product placement.
New Product Introductions: From initial concept through market saturation, BWF has the experience to handle all elements associated with product launches and ongoing promotion, from initial announcement and story generation to media tours, promotional coordination, even product placement.
Special Event/Trade Show Activation: If you exhibit or attend industry trade shows, BWF will maximize your participation at every level. Whether it’s hosting a news conference, arranging a speaking opportunity, scheduling a live-stage demo or unveiling your concept to reporters at a media event, BWF will customize a strategy specific to your needs, goals and budget.
Special Event/Trade Show Activation: If you exhibit or attend industry trade shows, BWF will maximize your participation at every level. Whether it’s hosting a news conference, arranging a speaking opportunity, scheduling a live-stage demo or unveiling your concept to reporters at a media event, BWF will customize a strategy specific to your needs, goals and budget.
Marketing: If you require traditional advertising (i.e., radio, TV, newspapers, magazines, outdoor) or digital outreach (including SEO and content development), BWF will create the appropriate campaign to achieve your objectives. And as a full-service mar-com company, we don’t rely on any one strategic element. Instead, we will create the optimal approach that works for you.
Marketing: If you require traditional advertising (i.e., radio, TV, newspapers, magazines, outdoor) or digital outreach (including SEO and content development), BWF will create the appropriate campaign to achieve your objectives. And as a full-service mar-com company, we don’t rely on any one strategic element. Instead, we will create the optimal approach that works for you.